by Scott Saunders | Jul 23, 2014 | Insights/Blog, Mobile Search and Marketing, Online/Internet Search, Social Media, Video Marketing
With over 200 million active users per month, and over 20 billion photos and videos shared, Instagram has truly come into its own as a leading social media power player. Many looked at Facebook’s $1 billion purchase of the image-sharing platform in 2012 as over...
by Scott Saunders | Feb 23, 2014 | Keyword Importance, Mobile Search and Marketing, Paid Advertising (Adwords), Reaching Your Local Prospects
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. When mobile adwords and tablet adwords campaigns are required to be included with desktop, how will this impact results? To be precise,...
by Scott Saunders | Feb 20, 2014 | Insights/Blog, Keyword Importance, Mobile Search and Marketing, Offline Marketing, Direct Response, Online/Internet Search, Reaching Your Local Prospects, Social Media, Video Marketing
Remember the days when everyone had couple of big honkin phone books laying around our home and office, always used for business search. On that note, remember file cabinets and phone wired to the wall? Both are almost history, to be seen only in a wax museum in the...
by Scott Saunders | Jul 18, 2013 | Mobile Search and Marketing
A study on more than 300 U.S. Google Mobile AdWords accounts from 12 key verticals reveals that 88% of site visitors driven to a destination by a mobile search ad would not click on a business’s organic listing when the ads are paused. The Google research...
by Scott Saunders | Jul 11, 2013 | Mobile Search and Marketing
New Google Maps Takes On Yelp, Foursquare by Mark Walsh, With its latest update, Google Maps has added features that make it a more direct competitor to local guide and information apps, like Yelp and Foursquare. Building on its highly regarded mapping service, the...
by Scott Saunders | Jul 8, 2013 | Mobile Search and Marketing, Offline Marketing, Direct Response
Car Dealers & the Suite of Mobile Apps by Chuck Martin, Using mobile apps in the car buying process has empowered many consumers, arguably giving them an edge over some auto dealer salespeople. With apps like cars.com and Edmunds, car shoppers can find cars for...
