by Scott Saunders | Feb 23, 2014 | Keyword Importance, Mobile Search and Marketing, Paid Advertising (Adwords), Reaching Your Local Prospects
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. When mobile adwords and tablet adwords campaigns are required to be included with desktop, how will this impact results? To be precise,...
by Scott Saunders | Jul 23, 2013 | Insights/Blog, Keyword Importance, Online/Internet Search, Paid Advertising (Adwords), Reaching Your Local Prospects
Optify recently released its 2012 B2B marketing Benchmark Report. While reading the executive summary, two apparently conflicting points were immediately apparent: “Google is the single most important referring domain to B2B websites, responsible for over 36% of all...
by Scott Saunders | Apr 13, 2012 | Keyword Importance, Mobile Search and Marketing, Online/Internet Search, Paid Advertising (Adwords)
The importance of KEYWORD and KEYWORD PHRASE research cannot be over stated. KEYWORDS describing your product or services are just as import for rankings on Google, as they are for Google Maps, Bing, Yahoo, Manta and the 175+ other directory listings used for finding...
