by Scott Saunders | Feb 28, 2014 | Email Marketing, Insights/Blog, Reaching Your Local Prospects, Social Media, Uncategorized
There are so many great reasons for any business to blog, one reason clearly stands out above the others, growing your organic search traffic by increasing your keyword rankings. By blogging about relevant information regarding your products or services, and following...
by Scott Saunders | Feb 23, 2014 | Keyword Importance, Mobile Search and Marketing, Paid Advertising (Adwords), Reaching Your Local Prospects
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. When mobile adwords and tablet adwords campaigns are required to be included with desktop, how will this impact results? To be precise,...
by Scott Saunders | Feb 20, 2014 | Insights/Blog, Keyword Importance, Mobile Search and Marketing, Offline Marketing, Direct Response, Online/Internet Search, Reaching Your Local Prospects, Social Media, Video Marketing
Remember the days when everyone had couple of big honkin phone books laying around our home and office, always used for business search. On that note, remember file cabinets and phone wired to the wall? Both are almost history, to be seen only in a wax museum in the...
by Scott Saunders | Jan 31, 2014 | Keyword Importance, Offline Marketing, Direct Response, Online/Internet Search, Reaching Your Local Prospects
When my business partner and I joined forces we had some uncomfortable moments regarding SEO and past website designs which, while graphically beautiful, left no opportunity for optimization and content. Julie needed an SEO person and I needed a graphics and print...
by Scott Saunders | Jul 23, 2013 | Insights/Blog, Keyword Importance, Online/Internet Search, Paid Advertising (Adwords), Reaching Your Local Prospects
Optify recently released its 2012 B2B marketing Benchmark Report. While reading the executive summary, two apparently conflicting points were immediately apparent: “Google is the single most important referring domain to B2B websites, responsible for over 36% of all...
by Scott Saunders | Mar 1, 2013 | Email Marketing, Mobile Search and Marketing, Reaching Your Local Prospects
With mobile opens for email continuing to grow, savvy marketers are getting more sophisticated in their approach, adopting a mobile-first approach and other best practices to ensure their emails hit the mark. Mobile email is a big...
